Search engine optimization is hottest trend these days due to internet boom in 21st century. Every business is online and business running over internet via websites. Ecommerce market also booming.
In my previous post, we discussed On Page Search Engine Optimization. Today we will discuss the other most important factor that can change any website direction from bottom to top i.e off page optimization.
First, I will discuss- what is off page. Off page means that we are not doing anything in our website but we are promoting our website offline by website name, business name and website url. There are various ways of doing off page optimization –
1 – Community Creation in Social network – Social network are bigger than any other thing now a days.Every one is using most of social networks like Facebook, Google+, LinkedIn , Twitter etc. There is a lot of social networks but these are mostly used. Social networking like making online reputation. We need to make account, make connections, start discussions, questions answers, business page creations, news sharing, groups creation etc lots of activities can be done via social network to make good reputation for your business.
2- Link building – Link building is also the process of off page search engine optimization. Directory submissions are the basic thing in link building. There are lots of directories you can find on internet. Some paid and some free but always try to use high page rank free web directories to create links. Some search engines never recommend paid listings so try to avoid them and do organic way link building.
3- Article marketing – Articles are the another way for off page seo. There are several Article submission websites like Ezine, go articles, article base etc. Always use high page rank article submissions website. Use most important keyword anchor text for back linking from your article.
4- Blogging – Start a blog related to your website and write quality blogs by choosing some targeted keywords. Write blogs in a way that user like to read your blog and promote your blog in blog directories and blog search engines.
5- Forums – Make accounts in high traffic forums related to your website and start forums postings. Forums allows you link back to your website in signature area when you earn reputation as per the forum n rules.
6- Search engine submissions – Submit your website to various search engines.
7-Social bookmarking – Do social bookmarking on various social bookmark websites like Digg, Delicious, StumbleUpon, Propeller. Reddit and Digg are most popular social bookmarking website. Use tags to do multilevel broadcasting for your bookmark. Crawlers often visit these websites because these website update and add content every second.
8 – Link exchange – You can also exchange link from high page rank website. Contact to their webmaster and ask for exchange link. Never exchange link from porn , banned and gamble websites.
9 – Website interlinking – Website interlinking improves link popularity which also a key factor for Google Page rank algo. Use anchor text on important keywords for website interlinking and try to engage user in your website.
10- Video marketing – Create videos related to your website and services, upload videos on you tube and other video channels and share your videos on social networks like Facebook and twitter.
11- Reviews – Write business reviews for your website and ask your friends to do the same. There are lots of review website. Positive reviews makes your website or business reliable.
12- Press release submission – Submit press release monthly on high page rank press release websites.
13- Questions and answers – Use questions and answers website like yahoo answers and place your website link in source info.
14- Blog comments – Participate in blog comments related to your website. Search other related blogs and do commenting with link back to your website.
15- Local listings – Create local business listings on Google business , maps, yellow pages, yahoo business etc.
16 – Classifieds – Use classified website to advertise your product or services in free. Use Craigslist, olx, Vivastreet etc.
17 –PPT creation and submission – Create ppt document related to your product or services and submit it to various ppt submissions websites.
Off page SEO never stops at one point, all these activities creates link back to your website that makes website popular and also creates back links for top rankings in search engines.