Search engine optimization is now becoming viral topic, everyone talking about search engine optimization because of internet boom and business over internet. Lots of internet entrepreneur doing business online. Everyone wants to come in top rankings of search engines. But wait for a minute, we are talking about search engines, no we are talking about Google. Yes, Google is the most widely used search engine in the world and covers more than 80% geographic area across the globe.
On page optimization should be the first priority for any website. As per my knowledge, if you do 100% effort in on page SEO then you don’t need to do off page SEO day and night. Most people don’t know more about on page and waste their time in doing off page all day. Never forget, on page SEO can change direction of your website. A website with good on page SEO can come in top ranking with immediate effects or in 1st index stage.
Web crawlers read only website content and some html tags and collect information from website by their importance. Let’s see some Search engine optimiation On Page factor that effect most –
Title Tags – It’s the first html tag that crawler read. Page Title should be unique and should have keywords to be optimized for that page. Never try to optimize multiple keywords for a single page. Target 1-2 keyword for a single page. There is 70 character limit for Google search engine but it is not mandatory.
Content is king – Yes, content is king. For any website, content is magical wind that can change website direction to top rankings in search engines. Always use fresh written quality content for the website. Try to update content on regular basis. Never write content for search engine like never repeat targeted keywords on page. Write content for users but use your targeted keywords, don’t over use them means never do keyword stuffing. Google uses latent semantic indexing that translate your webpage in natural way so always write content in natural way for users not for search engines. Never copy content otherwise you will be in deep trouble from search engines.
Meta description – It’s also the most important on page factor, it tells about the web page, it gives the basic introduction about the page. It should be limit up to 156 characters. Meta description shows with title tag in SERP. Never over optimized or spamming in Meta description because users first see Meta description in search engine ranking before clicking the link. So always use good quality, unique introduction about the landing page.
Optimized URL – Website urls should be properly optimized. For landing pages, relevant keywords should be used in the urls so that search engines also can know that the url relevancy with page content.
Bad urls – www.ecomspark.com/p=1
Optimized url – www.ecomspark.com/know-more-about-on-page-seo
Headings – Always use headings H1 – H6 in content. You should use your main keyword in h1 tag but h1 tag should only be used once in page. You can use other important keywords in other headings tags. H2- H6 tag can be used multiple times. Headings gives importance to keywords for users and search engines also.
Alt tag in images- Always use alt and title tag for images. Images also index by search engines and alt tag play a vital role in on page seo.
Keyword density – Keyword density in a page should be 5-7% . Always try to use most important keywords in first 2 paragraphs of your content.
Linkable content – Make your website’s interlinking better. Use anchor text in your content to connect users from one page to another page. Always try to engage users in website by navigation to quality content by interlinking. Always use your best and most important keywords for interlinking.
XML Sitemap – Create an xml sitemap and submit it to search engines. You can also submit xml sitemap to Google via Google webmaster tool.
Robots.txt – Always check your robots.txt file, you can find it in root folder. It can be used to block some specific file, folder to be crawled by search engines. So, have a look if u r disallowing your website for search engines.
Webmaster tool – Create an account on google webmaster, to monitor your website performance for crawl errors, to submit sitemap, to see keywords searched. You can monitor various stuff by webmaster tool.